Our people

HWLincs Staff

Previously Sarah has worked in local government and the private sector before moving into the charity sector 25 years ago, realising she wanted to work with people and make a real difference to their lives.

Sarah supports the strategic direction of HWLincs and is responsible for operational management and delivery. She has overseen the development of the charity from a blank sheet of paper in 2013 to its current dynamic position.

In her spare time, Sarah enjoys spending time with her family and three young grandsons and walking her two rescue dogs.

Nicola has worked across the public, private and charitable sectors in many different guises, but the common ground has been to make a difference to people’s lives. Her experience allows her to formulate and interpret views of life experiences to provide presentable insight that is powerful and can really make a difference. Nicola is also a trained person-centred counsellor who has a passion for working with those who had the courage to reach out.

Nicola supports the senior management team, leading on developing new work opportunities and working with a diverse range of clients to identify and meet their needs. Her responsibilities encompass the entire HWLincs team, ensuring that the organisation continues to grow and maintain its strong reputation as a trustworthy and dependable pair of hands when it comes to delivering any project or activity effectively.

She enjoys spending time with her children and is an avid animal lover with two dogs, three cats and various rodents!

Pam worked for the NHS and her local authority prior to her relocation to Lincolnshire from the northwest.

Her skills and expertise lie within organisation and prioritising, and her responsibilities include scheduling and minuting meetings and preparation and circulation of relevant papers and documentation. Pam oversees general internal administration as well as the monitoring of trustees’ mandatory training. She enjoys being a friendly voice on the other end of the phone and helping others.

In her spare time, Pam enjoys socialising, cooking with her husband, walking and reading.

Emma’s background is in administration and managing business, leisure and health organisations. She joined HWLincs in 2018 and supports the dedicated volunteer team to engage with all aspects of HWLincs and Healthwatch work.

Her responsibilities include recruiting, training and retaining a strong volunteer team. Day to day, she provides support and engagement opportunities and strives to ensure every volunteer has a rewarding and enjoyable experience.  

Emma enjoys playing badminton and golf in her downtime, and paints watercolours. She enjoys socialising with friends and family and is a member of a local book club and a trustee for a Sleaford-based charity.


Tom has spent his career in publishing, working in London and Hong Kong producing titles for the likes of Cathay Pacific, Virgin Airways and Omega watches. As an entertainment editor and journalist, he founded and ran magazines on subjects such as arts and culture, music, film, and dining.

He brings publishing and journalism skills to HWLincs engagement and communications, ensuring projects are delivered to the highest standard. Tom is always looking for innovative ways of working with the public.

As Project Officer, Tom works across multiple contracts. Having led the NHS Lincolnshire Citizens’ Panel recruitment drive, he is now rolling out the A Better Way suicide prevention programme, alongside various other projects.

Tom’s spare time is spent with his family, in addition to making, performing and enjoying music, writing film reviews and enjoying books and board games.

Claire is the newest member of our team. She has worked predominantly in the food industry in an analytical and category management capacity. Claire has worked closely with multiple major retailers and brand partners and brings with her a commercial and marketing focus to drive the HWLincs brand forward, whilst delivering engagement communications and supporting contract and project work.

In her spare time Claire enjoys renovating their family home, spending time with her husband and two children, baking, and spending weekends away in their classic camper van with their working cocker spaniel.

Healthwatch Contract Team

Dean has a master’s degree in Forensic Psychology from the University of Lincoln and joined Healthwatch in February 2014. He began as a data analyst and is now the Healthwatch Contract Co-ordinator.

He is skilled in project design, survey creation and analysis and is responsible for overseeing the Healthwatch Lincolnshire contract, meeting key performance indicators as well as producing the annual plan and feeding work through the Healthwatch Steering Group. He ensures the public voice of Lincolnshire is at the heart of health and social care service delivery.   

In his spare time, Dean provides unique event entertainment as a magician and mind reader!

Julie has a history of working in the healthcare sector as a home help. On returning to Lincolnshire, she worked at Mencap, as well as at a care home for adults with learning disabilities and then a private hospital. She has been with HWLincs since January 2014.

Her role as Information, Signposting and Safeguarding Officer allows her to assist and support patients, service users, and carers by guiding them on how to raise their concerns. She listens to people's needs and helps provide the best placed information for their circumstances, reporting feedback to the providers and making a difference, ensuring the voice of the people is heard. 

​Julie’s spare time is spent either looking after her grandchild, gardening, watching zombie movies, or going on holiday to Scotland, Norfolk or overseas. 

Oonagh worked in the NHS for several years in London Teaching Hospitals, starting as a clinic clerk in Radiotherapy at Westminster Hospital and moving up to the positions of Finance Officer at St Mary’s Hospital and Medical Records Officer at Royal Brompton Hospital.

She retrained as a youth worker and managed Hook Youth Club in Kingston upon Thames. After completing a PGCE at Bishop Grosseteste University in Lincoln, she worked as a primary school teacher leading Art and DT.

Oonagh joined HWLincs as Engagement Officer, which recently changed to Involvement Officer. Her skills lie within equality, diversity and inclusion, working with harder-to-reach communities, workshop delivery and event organisation. She enjoys working holistically with people and making a difference to their lives, no matter how small! 

In her spare time, Oonagh likes to travel and explore the world with her family and friends, in addition to cooking, gardening and volunteering for a local animal charity.

HWLincs Board of Directors and Trustees

Dr Maria Prior trained and worked as a nurse throughout the 1980s and 1990s. After completing a degree in Mathematics, she moved into teaching health-related subjects and statistics in further and higher education before commencing a 12-year career in health services research at the University of Aberdeen. She has a PhD in Public Health and in 2016 she relocated to Lincolnshire where she is also a director of an aviation safety consultancy. 

Dr Prior is proud to be a trustee of HWLincs and understands the importance of contributing time, effort, skills and experience to local communities.

Clive lives in Spalding and has worked in the engineering industry for most of his life, having enjoyed national and international success with companies such as Caterpillar.

He owned a consultancy business for six years and has been a trustee since 2016.

Dr Brian Wookey is a retired GP who has worked for several organisations such as East Lincolnshire Primary Care Trust, South Lincolnshire Health Authority and Lincolnshire Police Authority. He is a trustee of the UK-based charity Anaphylaxis Campaign.

Brian is passionate about the NHS as a public service and seeks to aid the development of Healthwatch into a strong and trusted advocate for the public in Lincolnshire, ensuring the provision of high-quality, compassionate care throughout the NHS and social care system.

Now retired, Paul Martin began his career in 1971 with a major firm of chartered accountants in London. His positions have ranged from compliance manager with a major stockbroking firm and investment management and banking group to running his own financial consultancy. He was also a director with a leading trade association lobbying the UK government, the European Commission and other international bodies.

Pauline has led a full and varied career, from working as a development manager for a large corporate company to establishing her own catering company. Pauline has also received an MBE for her services to carers, having been a carer while running her own business.

She influenced services to support Lincolnshire carers, which resulted in the Lincolnshire Carers and Young Carers Partnership becoming an independent organisation. Pauline is the founder and Chair of Hearts of Positive Energy (HOPE), providing a support network for heart failure patients, carers and their families.

She has chaired various health and social care organisations and is Deputy Chair of the Excellent Ageing Steering Group and a carer governor of the Lincolnshire Partnership Foundation Trust.

David is a qualified social worker registered with the Health and Care Professions Council. He has previously worked in both adults’ and children’s local authority provision throughout Lincolnshire, Greater Manchester and Derbyshire.


He has also been employed in corporate project management and commissioning in the Social Services Sector Lincolnshire (Procedures and Guidance) and has experience of residential services in the charitable third sector.

In addition to his HWLincs role, David is a postgraduate co-researcher at the University of Lincoln based in the School of Health and Social Care.

Elizabeth has spent much of her working life within the NHS. Commencing nurse training at Worksop and Mansfield School of Nursing, her career progressed from student nurse to the post of Chief Nurse in the Lincolnshire Clinical Commissioning Group (CCG) until her retirement in 2020.

She has worked in Lincolnshire since 2008 as General Manager for Lincolnshire Community Health Services (LCHS), as Deputy Chief Nurse at United Lincolnshire Hospital Trust (ULHT) and finally as Director of Nursing and Quality at South Lincolnshire CCG. Elizabeth is passionate about patient care and aims to contribute this philosophy to HWLincs.

Paul is a senior business development professional with a decade of experience working in health and social care, the third sector and politics.

In his recent roles he has specialised in business growth and change projects, with previous experience of developing social enterprises that supported vulnerable young people to achieve their potential. Paul has also worked on political campaigns where he developed media and communication skills, which he now brings to HWLincs.

Alongside his role as an additional director, he is also a director of HWL Services Ltd, HWLincs’ subsidiary trading company.

Navaz is the Director of Development for Active Lincolnshire and is passionate about the health and wellbeing of local communities. He thrives on strategically driving development, change and efficiency to make a positive impact on people’s experiences of leading a healthier life and improving their physical and mental health.

He has supported national consultation groups and local steering groups to influence and drive an insight-driven approach to delivery and learning. Navaz’s career has been dedicated to maximising opportunities for all members of the community, young and old, to live a healthy and active lifestyle, and he is delighted to be part of the HWLincs Board.

Our services

Engagement to insight

We gather people’s opinions and experiences and provide you with the independent insights you need to give you assurance or make positive change.

Service evaluation and development

We independently review and evaluate the effectiveness of existing services and make evidence-based recommendations for continuous improvement.

Project delivery

Our experienced team can deliver a range of activities on behalf of public, private and voluntary sector organisations working in collaboration with the local community.

Partners and projects

© 2021 HWLincs Ltd | Company Registered No: 08336116 | Charity Registered No: 1154835

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